Amancio Ortega on Business

Who Is Amancio Ortega

Amancio Ortega is founder of Inditex holding which owns these brands: Zara, Bershka, Massimo Dutti, Oysho, Pull & Bear, Tempe, Stradivarius a Uterqüe. Inditex now runs over 6600 shops and employs 140 thousand people. He is currently second richest person with estimated worth of almost 80 bilion $. Here’s what he has to say about business and life…

Amancio Ortega Thoughts on Business

Ortega claims he never wanted to make billions. Couple years ago during interview he said “I made a lot of money, but my goal has never been to make big money. I just wanted to have respect of my family, friends and people I work with”

Similar to Warren Buffer he still lives life of ordinary person. Amancio Ortega doesn’t have his own office. He works in open space with his people and is also having lunch with them.

Almost 80 years old, he still works every day.

Advice from Amancio Ortega

  1. Give customers what they want and give it to them quickly
  2. Sell goods of highest quality and you will not have to pay for advertising. Best marketing will be done for you by your satisfied customers
  3. Your fortune is in your hands. Work on yourself, do what you enjoy and go after your goals relentlessly.
  4. Stay with your feet on the ground and stay yourself

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